Red Stitch - the actor's craft

A theatre company in Melbourne is renowned for its focus on actors. Actors play a hands on role, not only acting parts but fabricating sets and cleaning the theatre. An article in The Australian covers their history and current activities.

From Red Stitch's early days in 2001 when Melbourne-based actor Vincent Miller returned from London with a dream to start an actors' company, it has pursued the noble notion of providing a stage home for professional actors who love theatre and seek to nurture their craft doing plays they choose.
Craft with commitment in the company of actors

This is another example of how 'craft' can be used in art forms outside material arts to indicate an internal focus based on skill and enjoyment, rather than relevance and marketing.