Monday 9 March 2009


As part of the L’Oréal Melbourne Fashion Festival 2009 Cultural Program, come have a look at our new enCOUNTER window display featuring a collaborative work by designers Alexi Freeman and MATERIALBYPRODUCT.
The title of the exhibition, AFVMBP0309CV247LMFFCP, takes acronyms and abbreviations to new levels and it's lengthy form is (wait for it!): Alexi Freeman versus MATERIALBYPRODUCT, March 2009, Craft Victoria, 24 hours a day, 7 days a week, L'Oreal Melbourne Fashion Festival Cultural Program.

Phew! What a mouthful.

Exploring and promoting hand processing techniques in contemporary design, Alexi Freeman draws upon dry-point etching methodologies to produce his signature geometric motifs while MATERIALBYPRODUCT appropriate markers of construction as templates for print design.

Together, as super design team 'AFVMBP', they explore the new garment hybrid, AFVMBP0309CV247LMFFCP: both an experiment in form and an exchange of design vernacular.

We'll have images up of the exhibition very soon, so sit tight! The work will be on display until 22 March, so be sure to look out for it when you're next in the neighbourhood.

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