Friday 5 October 2007

New "Craft" Artist Interview Shows

An American television series features interviews with rock singers that focus on their techniques. This is supported by a beer sponsorship, perhaps to counter the growing popularity of 'craft' beers.
"From Elvis Costello to Ben Gibbard, the MGD ‘Craft' interview series has already hosted some incredible interviews, and I know these upcoming dates will continue the mission we want to accomplish with this program - to be the beer that champions great American music," said Randy Ransom, Miller's chief marketing officer.  "The stories we have heard - and the ones we have yet to hear  - illustrate the care these artists take in creating their music, just like the care we take in filtering MGD four times to achieve a smoother, fresher taste."

PLAYBACK:stl - SEE THE LIGHT - New "Craft" Artist Interview Shows

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