Monday 1 March 2010

Adam Cruickshank's 'Brand Identity Strategy' workshop at Signal

A couple of Saturdays ago Adam Cruickshank hosted a workshop at Signal, a City of Melbourne initiative that runs workshops for teenagers aged 13-20.

To coincide with his exhibition Reverse Cargo (which is currently in Gallery 3 and will be till this Saturday!), Adam kicked off a series of Signal/ArtPlay x Craft Victoria workshops that will be running throughout the rest of 2010.

Entitled Brand Identity Strategy, the workshop was about making your voice heard by developing your own slogan, protest or demand, with the help of Photoshop Illustrator of course - to give it that professional look!

Here are some photos from the day:

Signal (the red brick building in the middle)

Adam: "The weight of expectation is too heavy on my frail shoulders."

The work made during Brand Identity Strategy will be on display at the Signal Screens from 19 April to 2 May.
About Signal Screens:
The Signal building features iGlass technology in its window façade. This new technology creates a great medium for use as a projection screen – visible only at night.

After dark, the Signal screen will showcase quality digital media work created by, with and for young people.

Also at Signal was a work of Adam's entitled Don't Even Write, a cardboard sculpture/installation with interchangeable letters so that you can spell what you want. Genius!
The work is on permanent display at Signal.
Detail of Don't Even Write
And check out this video of the work by Adam:

Don't Even Write from radiostar on Vimeo.

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